The press release is one of the older methods still in use when it comes to getting the word out about your product or service. It wasn’t too long ago that these documents were only sent out to media outlets like newspapers. Businesses would mail them out in hopes of getting journalists to print the releases themselves or write stories based on the announcement. Now there are more places than ever to post press releases online. Anyone can get a press release published today, but this isn’t necessarily a good thing. There are now more releases being posted than ever, and if you want yours to have an impact you have to be strategic. Here are some tips for using online press releases to help get the word out about your web page and increase its pagerank.
Make sure you have a clearly defined goal. If you don’t know what you’re advertising in your press release then you are not ready to write it. You need to know what keyword you’re targeting, what you’re offering and how the thing you are providing meets the needs of people searching for your targeted keyword. Also, make sure you have a web page related to the release you’re writing. You can write the best press releases possible but it won’t do any good if they lead to irrelevant pages. Everything needs to work together organically.
Keep headlines short and to the point. Also include your main keyword in the title, but don’t force it. It’s important that everything in your press release reads as organically as possible. It needs to read like it was written by a human rather than a robot. Make sure anyone who reads the title will know what you’re trying to get across. You want your release to stand out to your target audience even when there are many other options available.
The most important thing to remember is that you should always write to be read. Even if you don’t expect many people to actually see your press release you need to take the time to write it as if it was going to be published in a newspaper. Google is paying extra attention these days to the quality of material being used for SEO services purposes. The only way to stay ahead of Google is simply writing good content that people would like to read. Know your target audience and give them what they need. Don’t focus too much on keywords, make sure you include them but remember that they must be organic.
Don’t be a spammer. You won’t get the results you want by simply stuffing your press releases full of keywords. You only need a few linking to the page you want to boost. If you include too many then Google will view it as spam. Don’t just repeat the same keywords robotically, switch up your language and use a thesaurus if you find yourself using the same words over and over again.
If you write and distribute press releases properly then they can be a powerful tool. Most sites that accept these releases only provide a small boost, but from there your release can spread. Many sites turn to PR syndicates for content. You never know where a useful and well written press release may end up.