If you don’t have a LinkedIn profile you should probably create one right now. It’s become one of the leading social networking site for working professionals. In some ways it’s like an online resume, along with a way to stay updated with contacts and make new connections. More and more employers are using this site every day, so if you want to maximize your chances of landing your dream job you need to have a LinkedIn profile. But just having an account isn’t necessarily enough. Properly optimizing your site for searchers will help people find you more easily and make you stand out in among your competition. Here are some tips and techniques you can employ to take your LinkedIn status to the next level.
Make connections. They say that in business it’s not what you know, it’s who you know. This can be even more true when it comes to a social networking site like LinkedIn. You want to make sure you have as many connections as possible. The more you have the less degrees of separation there will be between you and potential employers. One of the best ways to start is going through lists like your email contacts and trying to add those people. Co-workers, friends, teachers, bosses and classmates, you should consider inviting all of these people to improve your standing. You never know who will make the difference when it comes to your next job.
Figure out what you want. You won’t get the job you’re looking for until you’ve figured out what exactly you’re searching for. It seems basic but many people skip this search. They often think that they don’t want to limit their options, but the truth is if you want to stand out you have to look like you fit the position being filled. This means picking a goal and optimizing your profile with that goal in mind. Pick a job you want and generate a few keywords based on your goal. Be specific, the more general you are the more competitive it will be. Specific keywords mean a smaller field to deal with. When you’re filling out your profile remember to use these keywords. This reminds search engines and searchers what you want.
Personalize as much as possible. You want to differentiate yourself from the rest of the people in your field. One simple way is getting a custom URL using your name. This makes it easier for you to share your page and it helps people find it. You should also consider uploading a professional looking picture. You want searchers to view you as a person and not just words on a screen. Plus, photos stand out and help make mental connections. For more info about search engine optimization, visit http://www.useoagency.ae/
Keeping up with contacts is an essential part of business. LinkedIn makes this easier than ever. It’s reason enough to have your own profile. Remember that the site is all about marketing yourself. Put your best foot forward online and people will be more inclined to deal with you professionally.
The press release is one of the older methods still in use when it comes to getting the word out about your product or service. It wasn’t too long ago that these documents were only sent out to media outlets like newspapers. Businesses would mail them out in hopes of getting journalists to print the releases themselves or write stories based on the announcement. Now there are more places than ever to post press releases online. Anyone can get a press release published today, but this isn’t necessarily a good thing. There are now more releases being posted than ever, and if you want yours to have an impact you have to be strategic. Here are some tips for using online press releases to help get the word out about your web page and increase its pagerank.
Make sure you have a clearly defined goal. If you don’t know what you’re advertising in your press release then you are not ready to write it. You need to know what keyword you’re targeting, what you’re offering and how the thing you are providing meets the needs of people searching for your targeted keyword. Also, make sure you have a web page related to the release you’re writing. You can write the best press releases possible but it won’t do any good if they lead to irrelevant pages. Everything needs to work together organically.
Keep headlines short and to the point. Also include your main keyword in the title, but don’t force it. It’s important that everything in your press release reads as organically as possible. It needs to read like it was written by a human rather than a robot. Make sure anyone who reads the title will know what you’re trying to get across. You want your release to stand out to your target audience even when there are many other options available.
The most important thing to remember is that you should always write to be read. Even if you don’t expect many people to actually see your press release you need to take the time to write it as if it was going to be published in a newspaper. Google is paying extra attention these days to the quality of material being used for SEO services purposes. The only way to stay ahead of Google is simply writing good content that people would like to read. Know your target audience and give them what they need. Don’t focus too much on keywords, make sure you include them but remember that they must be organic.
Don’t be a spammer. You won’t get the results you want by simply stuffing your press releases full of keywords. You only need a few linking to the page you want to boost. If you include too many then Google will view it as spam. Don’t just repeat the same keywords robotically, switch up your language and use a thesaurus if you find yourself using the same words over and over again.
If you write and distribute press releases properly then they can be a powerful tool. Most sites that accept these releases only provide a small boost, but from there your release can spread. Many sites turn to PR syndicates for content. You never know where a useful and well written press release may end up.
Links rule the search engine world. Sure, these days there are more factors than ever before that go into how sites are ranked but making sure that sites are linking to yours is still the foundation of good SEO. This requires linkability, or the quality that encourages others to link to your site. So how do you increase linkability and make sure that you are getting the most links that you can? Here are some steps you can take to taking your site’s linkability to the next level.
Get social. You should make it as easy as possible for users to share your site material over social media sites like Twitter and Facebook. If you don’t have buttons on your pages for this purpose then you may be missing out on potential for viral sharing.
Go mobile. These days web traffic doesn’t just come from desktop and laptop computers, people are searching via smartphones and tablets. If you don’t have a mobile version of your site that fits the needs of this demographic then you are missing out on an important and growing demographic.
One tool that you should be using is Google Alerts. It will let you know whenever the keywords you choose register on Google’s radar. This makes it incredibly easy to stay up to date within the area your site covers. The more up to date your site is the more people will trust it and turn to you for the latest information.
On the topic of up to date information you should constantly update your main authority pages. Most of your traffic will probably visit certain pages, and if you want to make sure that these pages stay popular you should update them. This makes them look better to both visitors and Google, which takes freshness into account when determining rank.
Learn from the competition. If you aren’t using every tool that your competitors are using then you risk falling behind. Check their link profiles to see where their links are coming from and see if you can tap into the same potential.
Put yourself on the map. More searchers are turning to tools like Google Maps when searching, especially for physical businesses like stores and restaurants. If your business isn’t on this site, with your URL included, then your customer outreach isn’t where it needs to be.
Google Authorship is a new tool tied into Google+ which allows writers to attach their names to their articles in a way that Google can easily recognize and utilize. If you do a Google search and see a page with the author’s picture beside it on the SERP then they have signed up for this program. This is great for building authority and drawing attention, since our eyes are naturally drawn to images.
As you can see there are a lot of things you can do if you want to work on linkability. Every day new tools come into use and its your job to keep up. Still, one thing stays the same. In the end quality matters, and all the tricks in the world can’t make up for useless content. Success is found when these tools are used to promote sites of SEO reseller that people want to find.